Cherry New Business Company

Cherry New Business Company

Cherry New Business Company specializes in providing plug-in, scalable new business and marketing teams for creative, comms, digital, and research agencies. Founded in 2004, the company prides itself on being a strategy-led consultancy that caters to an agency's particular needs and skills gaps, working as a member of their team in-house. With a strong focus on client businesses, they emphasize the importance of reciprocity rooted in kindness and decency, as well as the ethos of being "Remarkably Decent New Business."

Despite the global pandemic, Cherry has re-focused on its brand, highlighting the enduring human truth of reciprocity. The company advocates for being useful, making agency brands mentally available to key audiences, listening, and evolving agency strategies, emphasizing the unchanging importance of building relationships and adapting to new tools and technologies. With a keen interest in martech, Cherry remains steadfast in its belief that principles and human relations remain constant.

In 2021, Cherry New Business Company continues to uphold its ethos of decency and is keen to demonstrate why they are the ideal new business partner. With a focus on the advertising and social media industries, the company's commitment to decency and client-centric approach sets them apart in the market.