Charge E-Bikes

Charge E-Bikes is a pioneering electric bike company that aims to revolutionize the cycling experience with its slogan "Electrify your ride." Founded in 2004, Charge E-Bikes, a subsidiary of Dorel Industries, Inc., has carved a niche for itself in the cycling industry. Having originally launched in the UK, the brand gained recognition for offering affordable, robust, and enjoyable bicycles. However, after extensive research, the company made a strategic decision to shift its focus to the US market and exclusively concentrate on electric bikes, thus widening its reach and breaking down traditional cycling barriers.