Character Options Limited is an independent toy company based in the United Kingdom, specializing in the design, manufacture, and distribution of a diverse range of toys, games, and playthings. With a focus on popular film, television, comic, and digital characters, they have secured licenses from brand owners, showcasing a strong market presence in the UK, Scandinavia, USA, and other parts of the EU. Additionally, the company collaborates with overseas-based toy producers to facilitate global distribution.
Their product ranges cover key areas within the toy sector, including Pre-school, Boys, Girls, and Activity and Crafts. Notable brands include Heroes of Goo Jit Zu, Peppa Pig, Jiggly Pets, Shimmer ‘n Sparkle, Instaglam, Stretch Armstrong, Mash'ems, ChillFactor, Teletubbies, Fireman Sam, and Ben & Holly’s Little Kingdom.
Founded in 1991, Character Options Limited operates within the Consumer Goods and Retail industries. Despite the absence of specific details on the company's headquarters or recent investments and investors, the company's extensive product portfolio and international expansion efforts present an intriguing potential for growth and market impact within the toy industry.
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