Channel Factory

Channel Factory is a global technology and data platform founded in 2014 that specializes in maximizing performance efficiency and contextual suitability for advertisers on YouTube, social, and CTV. The company's proprietary technology platform, ViewIQ, ensures that ads are placed on brand-suitable and contextually relevant content, thereby addressing the issue of ads running against unsuitable videos, which, on average, comprises 28% of an advertiser's campaign run outside of Channel Factory. Leveraging historical performance data sets Channel Factory apart, as it actively incorporates this data into ViewIQ, resulting in a 30% efficiency in media spend. The platform offers both managed service and self-service dynamic whitelists & blacklists through DV360 or Google Ads, equipping advertisers with tailored solutions in 36+ languages. The company operates in the Advertising, Analytics, and SaaS industries, with its headquarters located in the United States. Channel Factory's mission, as reflected in its slogan "We help brands find the right content, context, and audience on YouTube, social, and CTV at the right price," underscores its commitment to assisting brands in optimizing their advertising efforts across multiple digital platforms. Despite the absence of disclosed recent investment details, Channel Factory's innovative approach and focus on contextual performance position it as an intriguing prospect for potential investors seeking entry into the digital advertising and analytics space.