CARROT Wellness is a health care startup founded in 2014 with the slogan "Improving lives, one step at a time." The company is focused on personalized fitness and utilizes patented technologies to incentivize individuals to lead more active lifestyles through their mobile app. The CARROT Health & Wellness program provides a personalized “Activity Goal” for each participant through its proprietary algorithm, ensuring long-term engagement and success. This approach sets it apart from the traditional "one-size-fits-all" fitness goals often seen in workplace wellness programs. It also offers a platform for employers to motivate and engage their employees cost-effectively while supporting wellness initiatives. The free CARROT Wellness mobile app doubles as a pedometer and rewards users with Reward Points for every step taken. These points can be redeemed for on-app specials, exclusive offers, and discounts. Moreover, it provides an opportunity for local businesses and marketers to offer "healthy" rewards to nearby users, creating a mutually beneficial ecosystem. In January 2020, CARROT Wellness secured a Venture Round investment from the Tech Startup Stabilization Fund. The company is based in the United States and its app is available for download on the Apple and Google Play Stores. For more information, interested individuals can visit www.CARROTwellness.com.
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