Carnes Validadas

Carnes Validadas is a Blockchain platform founded in 2019 and headquartered in Argentina, now renamed as Origino. The company aims to provide extended traceability in the meat value chain through creating a digital identity for animals and utilizing Blockchain technology. By offering transparency and clarity from genealogy to end consumers, Carnes Validadas fosters the differentiation and de-commoditization of meat products, enabling brands to achieve better market positioning. The platform plays a crucial role in enhancing value creation and capture throughout the meat value chain. Carnes Validadas developed a global, multi-service, and multi-species platform that serves as a bridge between producers, industry, and consumers. Enabled by a QR code scanning system, consumers can access the "resume of meats," providing insights into the complete production process and supply chain, including information on the animal's diet and breed. This fosters a direct connection between all actors in the chain and the end consumers, allowing them to showcase their work to the final consumer, thereby promoting transparency and accountability. As of now, there is no publicly available information regarding the last investment or the investors involved in Carnes Validadas' funding rounds. Nonetheless, the company's innovative approach to enhancing traceability and transparency in the meat industry demonstrates its potential for disrupting the traditional meat supply chain and creating value for stakeholders across the sector.