Carmichael & Co. USA

Carmichael & Co. USA is a vertically integrated online bicycle accessories brand with a slogan "Elevating cycling with high-quality, stylish, and affordable bicycle accessories." The company successfully conducted two reward-based crowdfunding campaigns on Kickstarter to assess interest and market demand. The first campaign, held from October to November 10th, 2013, raised $4,670 from 21 backers; the second, running from February 5th to March 2nd, 2014, raised $4,842 from 67 backers. Both campaigns generated positive feedback, demonstrating a strong interest in stylish bicycle accessories within the global cycling industry. Carmichael & Co. targets a $6.1 billion market in the U.S. and $51 billion globally, offering high-quality, artisanal bicycle bags using premium materials at prices 50% lower than competitors. The company gained significant traction with its line of panniers and handlebar bags, achieving over $1,500 in pre-orders within 24 hours during the previous crowdfunding campaign. The company plans to enhance its web presence, expand product variety, and accelerate its customer base growth. With plans to advertise, improve the ecommerce store, expand the product line, and increase manufacturing and distribution capabilities, Carmichael & Co. aims to reach consumers worldwide. Founded in 2014, Carmichael & Co. operates in the industries of Consumer Goods, Design, E-Commerce, Fashion, Manufacturing, Sports, and Lifestyle. The company received a $11.00K Equity Crowdfunding investment on 06 March 2014.