Carbon (now part of Magnite)

Carbon (now part of Magnite) is a revenue management platform (RMP) that offers publishers the tools to measure, manage & monetise their audiences in real-time. Now integrated into Magnite, Carbon RMP is a real-time, first-party platform that consolidates revenue & audience analytics, data management, and yield operations into a single, fully compliant solution.

Founded in 2018, Carbon is making waves in the Analytics, Big Data, and Marketing industries. This innovative platform enables better content, buy-side and sell-side decisions through yield optimization, and intent-driven audience development, execution & monetization. With end-to-end transparency, Carbon provides a seamless view of how editorial, audience, and revenue operations interact, creating opportunities for publishers to maximize their revenues.

While specific details surrounding the last investment and the investors involved are not available, the integration into Magnite demonstrates that Carbon is poised for growth and industry-wide influence. As the data and revenue management space continues to evolve, Carbon's compliant, forward-thinking solution positions it as an attractive prospect for potential investment opportunities.