Caractère

Caractère is an integrated communications agency, established in Côte d’Ivoire in 1997 and based in Dakar since 2003. The company's 360° approach creatively and strategically brings brands, businesses, and institutions to life across Senegal, Africa, online, and offline. One of Caractère's fundamental added values lies in converting its knowledge of local markets into expertise to design brand positioning, sculpt and master brand image, and develop impactful campaigns across all platforms. The integration of a digital department within the company enables managing campaigns and supporting brand strategies online, including digital strategy, brand content, social media, community management, website creation, display campaigns, applications, and games. A significant partner, People No Limit, shares with Caractère shareholders the motivation to satisfy clients' needs in the events, field communication, trade, direct marketing, and public relations domains. These synergies result in enhanced performance. With a creative studio of 12 individuals and a digital studio of 10 individuals, Caractère's cosmopolitan and experienced teams are actively catering to African markets, serving local and international brands, institutions, and social marketing endeavors with a communicative energy that adds both style and substance to their messaging. Caractère operates within the advertising industry, demonstrating an agility and effectiveness in delivering cross-media solutions, from conception to management.