Capello Point

Capello Point is the first Italian chain of professional hair and beauty products. Established in 2000 in Milan, Capello Point boasts a network of over 70 direct and franchised stores across Italy, serving as a go-to destination for high-quality products and services that cater to the latest market trends and specific demands. The company's mission is to provide consumers and industry professionals with professional tools and treatments, enabling them to achieve salon-quality results at home. Capello Point also operates an e-commerce platform, integrated with its in-store management system, and distributes products via Amazon in several European countries. In 2021, the company introduced a unique line of products for its Network of Sales Representatives, leveraging traditional face-to-face sales methods or referral links through the e-commerce platform. The brand's Beauty Consultants, both within the Network and in-store, offer a personalized and unique customer experience, characterized by dialogue, advice, and tailored recommendations. The company's success is attributed to its dedicated and passionate team, supported by continuous e-learning and training sessions. With an omnichannel presence, a focus on consultation, speed, innovation, and technology, Capello Point has established itself as a successful venture in the professional beauty industry. In 2017, the company received a Venture Round investment from Star Capital SGR, providing a solid foundation for future growth and expansion.