Canvas8

Canvas8 is a global strategic insights practice with headquarters in United Kingdom and operations in London, LA, New York, and Singapore. Since its establishment in 2008, Canvas8 has been dedicated to helping organizations gain a deeper understanding of people to facilitate their growth. Their services span media, communications, and product development, with a client portfolio that includes renowned names such as The Bill & Melinda Gates Foundation, Google, Edelman, Mindshare, MTV, Nike, the British Government, and Samsung. Canvas8's approach revolves around uncovering hidden insights in daily life, spanning from the psychology of boredom to adolescent makeup habits, and translating them into valuable resources for brands. This is achieved through a diverse team blending expertise in psychology, journalism, anthropology, and behavioral economics, all united by a common passion for understanding people and delivering exceptional work. With a network of over 3,500 experts and access to innovative research methods, Canvas8 combines behavioral science, culture, business, and creativity to comprehend human behavior. The company's offerings include the Library platform, boasting an extensive database of over 38,000+ trend reports and case studies across 15 industries, nine markets, and five generational audiences. Additionally, Canvas8 has introduced Toolkit, providing templated consultancy solutions, and Access, which connects clients with thousands of specialist experts for validation. These initiatives enhance their innovative consultancy services, suitable for multiple markets. Canvas8's dedication to understanding people and helping businesses make informed decisions, combined with their impressive client base and innovative offerings, positions them as a compelling investment opportunity for venture capitalists seeking to tap into the intersection of behavioral science, culture, and business.