Campadre is a campaign-driven platform offering exclusive clothing, accessories, home decoration, and lifestyle products at significantly low prices. Launched in November 2008, Campadre introduced online Private Shopping Club concept to Sweden and soon expanded to the rest of Scandinavia. By January 2011, it had amassed a membership of over 617,000. The ownership structure includes Seabay Capital holding a 51% stake, with the remaining 49% owned by private investors and staff. The last investment was a Venture Round led by Incitia Partners on 26 April 2012. Campadre operates as a member-exclusive platform, offering high-end brands at reduced prices through limited-time online campaigns, catering to the E-Commerce, Fashion, Internet, and Retail industries.
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