Cameleon is a unique outlet concept with stores in Brussels and Genval. Founded in 1988, the company aims to provide a mix of high-end quality brands and sustainable products at competitive prices. Emphasizing mindful consumption, it operates as the first eco-built store in Europe and advocates for sharing, upcycling, zero-waste, circularity, and soft mobility. The company strongly believes in the longevity of physical retail and positions its stores as destination spaces to discover different brands and products. As a forerunner of the membership concept, Cameleon strives to build an inclusive community and fosters an environment where everyone, including workers and shareholders, is considered equal. The latest investment in Cameleon was a Private Equity Round investment on 31 July 2013, led by E-Capital Equity Management.
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