caliray

Caliray is a California-based beauty startup that prides itself on providing unfiltered beauty products with clean formulas, a touch of humor, and a commitment to sustainability. Founded in 2020 by Wende Zomnir & Jenna Dover, the company aims to revolutionize the beauty, body, and wellness industries by offering innovative products made from natural ingredients designed to enhance natural beauty and promote a carefree lifestyle. The company's slogan, "California Beauty Unfiltered," reflects its bold and unapologetic approach to redefining traditional beauty standards. In February 2023, Caliray secured a Series A investment from True Beauty Ventures, signaling confidence from investors in the company's vision and potential for growth. This investment is a testament to the company's promising trajectory within the competitive beauty and wellness markets. With its headquarters in the United States, Caliray embodies the laid-back and free-spirited ethos of California, emphasizing the importance of sustainability and a carefree lifestyle in its product offerings. Overall, Caliray's unique blend of innovative beauty products, commitment to sustainability, and backing from True Beauty Ventures positions the company as a promising player in the evolving beauty and wellness landscape.