Cake is a Belgium-based startup founded in 2018 with a mission to revolutionize the finance and financial services industries. The company's slogan, "One free app to manage all your accounts," encompasses its goal of streamlining financial management for companies, banks, and consumers.
Cake's innovative approach aims to create new revenue streams through the processing of financial transactions. The startup offers Cake for Banks, providing white-labeled solutions that enable the integration of Cake cashbacks into existing banking apps. On the other hand, Cake for Business functions as a marketing platform leveraging anonymized processing of consumer purchase behavior to offer cashback discounts, effectively reaching potential customers while delivering real-time market insights.
The company recently secured a notable achievement with a €4.60M Seed Round investment on 13 January 2022. The investment was led by Seeder Fund, Sambrinvest, Truffle Capital, and Freshmen Fund, underscoring the confidence that investors have in Cake's potential to disrupt the financial services landscape.