Cadent is a US-based company founded in 2005 that specializes in revolutionizing TV brand advertising through data-driven solutions. The company facilitates the buying and selling of TV advertising for marketers, agencies, operators, and media owners by leveraging national inventory sources such as cable, broadcast, and digital media. Cadent's innovative technology aims to enhance efficiencies and improve the outcomes of linear, addressable, and cross-screen campaigns. The company's recent funding came from a Private Equity Round investment at 01 January 2013, with Lee Equity Partners as the participating investors. As Cadent continues to shape the future of TV advertising, it presents a promising opportunity for venture capital investment within the Advertising and Marketing industries.
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