is a fashion startup based in Denmark, established in 1991 and part of DK Company, a major player in the European fashion industry. The company is dedicated to developing, distributing, and marketing commercial fashion apparel for women in the medium segment, with a focus on a wide European market. The brand prides itself on attention to detail in its collections, delivering reliable products inspired by market trends. Emphasizing 'Value for Money', b.young aims to offer high fashion quality at attractive prices, appealing to price-conscious consumers. With operations in 21 countries and a team of 95 dedicated professionals, b.young is committed to driving the brand forward while ensuring the success of all stakeholders. The company's ability to adapt to contemporary fashion trends and cater to the diverse needs of its customer base reflects its potential for growth and sustained success in the ever-evolving fashion industry.