Bubo.ai is a UK-based startup with a focus on AI, Big Data, and Machine Learning. The company's slogan "More Profit with AI-Powered Pricing" encapsulates its core offering. Bubo.ai utilizes advanced computing power and machine learning to provide businesses with optimal pricing strategies based on consumer behavior and value judgment. This approach aims to maximize profitability while maintaining customer satisfaction. The significance of pricing strategy on a company's bottom line is emphasized, as Bubo.ai addresses the challenge of finding the delicate balance between demand and profitability. Through its pioneering customer-based pricing approach, the company aims to simplify the pricing process, recognizing that a well-crafted pricing strategy can substantially impact a company's profits. Two compelling case studies showcase Bubo.ai's effectiveness. One example involves a UK-based automotive parts distributor that achieved a remarkable 45% Net Margin Improvement through Bubo's automated pricing solution. Another case highlights a 19% increase in profits within a 9-week period for an Italian wholesaler after implementing a customer-based pricing strategy. Moreover, the recent £250.00K Seed Round investment in August 2021 by NPIF – Mercia Equity Finance signifies external validation and support for Bubo.ai's innovative approach. The company's commitment to privacy is also evident through its compliance with the European General Data Protection Regulation (GDPR), reflecting a dedication to ethical and responsible data usage. Bubo.ai, established in 2019, continues to demonstrate potential for growth and impact within the AI and pricing strategy space.