Britely

Britely is a US-based startup founded in 2007, offering a solution for capturing and organizing ideas from web content. The company was acquired by Groupon in 2013. Britely addresses the common problem of scattering valuable ideas across different platforms by providing a simple and efficient way to capture and store them in one place.

With its unique feature, users can highlight an idea and press the "Brite it!" button, creating a 'Brite', which acts like a collectible postcard of the idea. These Brites are then saved into collections, allowing users to easily connect related ideas and access them in an organized manner.

The last known investment for Britely was a $2.50 million Series A investment on September 3, 2009. Although the specific investors are not mentioned, this funding reflects a certain level of interest and potential seen in the company at that time.

Britely's concept aligns with the ever-growing need for efficient knowledge management and idea organization in both professional and personal spheres. While the acquisition by Groupon indicates successful recognition and potential synergies with larger platforms, the current status or pivot of the company post-acquisition is not available.