BrasUP

BrasUP is a sustainable startup dedicated to up-cycling biomass discards to create carbon-based solutions for a more balanced world. Founded in 2015, the company initially gained traction with an innovative product, a cardboard box filled with hardwood charcoal and an in-house auto-ignition system for barbecues. However, as the company grew, they recognized a significant issue in their supply chain, sourcing from non-reforested primary native forests. This realization led them to pivot in 2020, embarking on a journey to develop an eco-friendly charcoal made from rice husks, a plentiful agricultural discard in Corrientes, Argentina, where the company originated. This shift not only aligned with their values of sustainability but also opened up new opportunities. In 2021, BrasUP successfully launched their eco-friendly charcoal product and experienced a transformative period marked by exponential growth and a deep personal impact. Securing two rounds of investment, including a $750.00KPrivate Equity Round investment in July 05, 2021, the company utilized these funds to establish a model plant in Corrientes and a full-scale plant in Coronel Bogado, Paraguay, facilitating exports. With a focus on Consumer Goods, Energy, and Sustainability, BrasUP is well-positioned to capitalize on global opportunities and diversify its offerings by up-cycling various biomass discards into valuable carbon-based products.