BrandingBusiness is a brand strategy and development consultancy specializing in helping B2B companies establish, assess, and position transformational brands. The company, founded in 1994 as RiechesBaird, emphasizes brands as strategic assets and advocates for the integration of brand strategy with business strategy. It offers a rigorous approach to brand building, engagement, and design, tailoring programs for the unique challenges and opportunities B2B companies face. The founding partners, renowned brand strategists with over 20 years of experience, have worked with major companies including American Airlines, Cisco, Huawei, and Toyota Material Handling USA.
BrandingBusiness operates from offices in Irvine, Calif., New York City, and London. As a global B2B Branding Agency, it has established a strong foothold in the advertising industry.
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