Brand Marketing India

Brand Marketing India (BMI) is a leading holding company for international premium retail brands such as Calvin Klein Jeans, Calvin Klein Underwear, French Connection, and French Connection Underwear in India. In just 5 years, BMI has established a strong presence with over 350 points of sales across 32 Indian cities, showcasing its understanding and penetration of the Indian retail market. Under the leadership of Vijay Murjani, who moved to India in 2002 with a vision to dominate the international premium retail segment, BMI successfully launched Tommy Hilfiger in 2004, becoming the most successful premium lifestyle brand within 2 years. Building on this success, BMI has forged exclusive relationships with esteemed brands like Calvin Klein and French Connection, envisioning long-term growth and market dominance.

BMI’s strategy revolves around continuous innovation in retailing and management, focusing on global standards in operations, training, buying, merchandising, and marketing. The company prides itself in upholding international retail standards across its establishments, strategically located in prime retail locations to offer customers a world-class shopping experience.

With a strong foundation and a visionary leader at the helm, BMI stands as a preferred partner for esteemed international brands seeking market entry in India, offering a promising prospect for venture capital investment.