Brand Keys, Inc.

Brand Keys, Inc. specializes in customer loyalty; providing brand-equity measures that accurately predict future consumer behavior. These measures enable companies to anticipate every shift in a rapidly changing marketplace and to better engage customers.

The Brand Keys model is a fusion of the emotional and rational aspects of the consumer's decision-making process. This is a critical distinction, as most research methodologies have been "retro-fitted" to accommodate the increasing role of emotion in how consumers approach brands. The Brand Keys methodology was built from the ground up with emotion as a core aspect of evaluation.

Founded in 1984, the company operates in the Digital Media industry and is headquartered in the United States.

With a focus on anticipating and understanding consumer behavior through their unique brand-equity measures, Brand Keys presents an intriguing investment opportunity for venture capitalists seeking to tap into the evolving dynamics of consumer decision-making in the digital age.