Brand Genetics

Brand Genetics is a specialist brand growth consultancy with offices in London, New York, and Rio. The company's slogan, "Unlocking New Growth by Thinking Human-First," encapsulates its human-centered approach to insight and innovation. Established in 1996, Brand Genetics collaborates with market-leading clients such as ABInBev, LVMH, Mondelez, PepsiCo, RB, and Unilever, helping them identify emerging needs, spot next-generation innovation opportunities, and make smarter decisions to prepare for the future. The company's diverse team, spanning various disciplines including brand strategy, psychology, and neuroscience, enables them to tackle challenges from fresh perspectives and develop tailor-made approaches for their clients. With a focus on agility of thought and action, Brand Genetics aims to deliver innovative solutions that cater to clients' specific needs. The company prides itself on its ability to move at pace and adapt to tight timelines and budgets, positioning itself as a startup with 20 years of experience. With their human-centered insight and innovation, Brand Genetics offers a unique perspective for businesses seeking future success in the advertising and marketing industries.