Bookitgreen is a Germany-based startup that aspires to lead the way in eco-conscious tourism. Established in 2017, the company's slogan "bookitgreen is the first state-of-the-art booking platform connecting travelers with sustainable holiday accommodations around the globe" encapsulates its mission. In May 15, 2017, Bookitgreen secured an investment during a funding round from Axel Springer Plug and Play Accelerator, signifying early support from a notable investor. While operating in the sustainability sector, Bookitgreen aims to position itself as the premier booking platform for sustainable lodging worldwide.