BomBoard - "Portable Action Watercraft"

BomBoard - "Portable Action Watercraft" Analysis

Founded in 2006, BomBoard has revolutionized the water sports industry, offering a unique and exhilarating experience to enthusiasts. The company's innovative approach addresses the need for high-performance watercraft suitable for urban waterways, filling a previously existing gap in the market.

The BomBoard's key strengths lie in its unmatched portability and affordability. With a compact size and ultra-lightweight structure, the product can be easily transported in the back of a car, offering freedom and flexibility to users. Priced at $3,995, it is positioned as the most affordable high-performance watercraft on the market, making it accessible to a broader consumer base.

Investment-wise, the company secured a significant $635.00K Equity Crowdfunding investment on 17 June 2014, showcasing investor confidence in BomBoard's unique value proposition and market potential.

With a direct-to-consumer model and a focus on internet marketing and local brand ambassadors, BomBoard is able to eliminate traditional dealership costs, offering a 15-25% price benefit to consumers. This reinforces the company's commitment to making premium water sports experiences more accessible to a wider audience.

In conclusion, BomBoard's combination of thrilling ride dynamics, unmatched portability, and competitive pricing positions it as a disruptive force in the water sports industry, opening up new possibilities for water enthusiasts and establishing a strong foundation for a new action sport and lifestyle.