BOLD Health

BOLD Health is an Australian D2C e-commerce brand aiming to cater to the needs of the aging population with a pro-aging multi-nutrient health powder. Positioned as a premium health powder, BOLD is formulated with an innovative plant-based protein and Omega-3 DHA powder, supplemented with essential vitamins, minerals, and gut health wonders. The product is specifically targeted towards individuals aged 55 and above and is designed to support better health both in the present and as part of a long-term health strategy. Despite its recent establishment in 2021, BOLD Health has not disclosed any previous investments or the involvement of specific investors. The company's dedication to promoting healthy aging within the D2C and wellness sectors indicates a potential niche within the market. It will be interesting to observe how BOLD Health continues to innovate within the health and wellness industry, particularly given the growing focus on proactively managing health and wellness.