BMW Group Italia

BMW Group Italia is a part of an international group that was established in 1916 in Munich with the initial objective of building engines for aircraft (from which the logo of BMW, representing a stylized propeller, derives). BMW has been present in Italy since 1965, initially through an independent importer and, starting from 1974, as the official subsidiary of BMW in Italy. Following a phase of consolidation in the Italian market until 1993, the company entered a phase of investment and enhancement of its presence in the country.

Today, BMW Italia operates in the sectors of marketing and technical assistance for cars, motorcycles, spare parts, accessories, and related services through a qualified network of dealerships. Its slogan, "Piacere di guidare. L'inconfondibile valore chiave del marchio BMW," exemplifies the iconic brand value of BMW.

Being a part of the automotive industry, BMW Group Italia continues to maintain its position as a prominent player in the Italian market. As of now, there are no publicly disclosed details regarding the last investment or the involved investors.

For more information, you can refer to BMW Italia's Privacy Policy.