BlueZoo Inc.

BlueZoo Inc. is a technology company founded in 2020, based in the United States. The company specializes in delivering footfall and location analytics services. BlueZoo's technology measures footfall and movement of people by passively collecting Wi-Fi probes from smartphones. They provide various insights such as the number of visitors, visits, unique visitors, recurring visitors, and more, all while prioritizing consumer privacy. It's important to highlight that BlueZoo does not collect any personal information about consumers, not even their mobile phone numbers. The core expertise of BlueZoo lies in radio systems management, firmware development, cloud computing, stochastic analytics, and data visualization. The company offers cloud-based software as well as Wi-Fi sensors that can be deployed as small hardware devices. BlueZoo delivers its location analytics technology through two product lines, BlueZoo and Party Squasher. The latter provides solutions for managers of short-term rental properties, while the former serves the retail, out-of-home advertising, and insurance industries. BlueZoo's technology has gained traction across a wide spectrum of businesses, from small and medium enterprises to Fortune-500 organizations. While the company offers user-facing applications such as web dashboards and mobile applications, its core expertise lies in the development of scalable data analytics systems. Overall, BlueZoo’s commitment to privacy, expertise in location analytics, and versatile product lines position it as a promising player in the Fintech, Insurtech, Real Estate, and SaaS industries.