Blue Insurance Hong Kong

Blue Insurance Hong Kong is a pioneering digital life insurer based in Hong Kong S.a.r. with a vision to transform the insurance landscape for customers. Launched in 2018, the company's approach is centered around providing simple yet flexible insurance solutions, leveraging technology to enhance customer experiences.

Blue focuses on transparency and accessibility, offering clear product features, easy-to-understand terms, and personalized insurance products that can be directly purchased online. The company is committed to meeting customers' life protection needs by eliminating hidden charges and commissioned sales, delivering insurance solutions that prioritize customer value and empowerment.

In a significant development, Blue Insurance Limited is a joint venture between Hillhouse Capital and Tencent Holdings Limited, two powerhouse companies in the investment landscape. This strategic partnership adds a layer of credibility and financial backing to Blue's innovative approach in the insurance, insurtech, health insurance, and life insurance sectors.

Blue's slogan "Blue's vision is to shape the future of insurance with customers" encapsulates the company's commitment to revolutionizing the insurance industry through customer-centric solutions and a seamless online application experience. With a clear focus on the Hong Kong market, Blue Insurance Limited is an authorized insurer under the Insurance Ordinance, emphasizing its compliance and legitimacy within the region.