Blue Calypso
Enhancing brand loyalty and driving revenue through an engaging in-store mobile experience and real-time shopper analytics.
Enhancing brand loyalty and driving revenue through an engaging in-store mobile experience and real-time shopper analytics.
Blue Calypso, established in 2009 and headquartered in Richardson, Texas, specializes in creating digital products and services for the social media industry. The company's mission is to enhance brand loyalty and drive revenue by leveraging its patented cloud-based platform. Its solutions, including POPTrak and KIOSentrix, enhance the consumer shopping experience by providing interactive in-store mobile engagement and capturing real-time shopper behavioral data for retailers and brands. The company operates in the Advertising, Marketing, CRM, and Sales industries, aiming to revolutionize retail analytics and engagement. In 2016, Blue Calypso secured a $1.00M Post-IPO Equity investment, signifying investor confidence in its innovative approach to enhancing brand loyalty and driving revenue through in-store mobile experiences and real-time shopper analytics. This investment reflects the growing interest in technology-driven solutions for retail engagement and underscores Blue Calypso's potential for long-term growth and impact in the industry.
| Funding Stage | Amount | No. Investors | Investors | Date |
|---|---|---|---|---|
| Post-IPO Equity | $1.00M | - | 11 May 2016 | |
| Post-IPO Equity | $400.00K | - | 15 Mar 2016 | |
| Post-IPO Equity | $550.00K | - | 11 Aug 2015 | |
| Post-IPO Equity | $1.43M | - | 18 Aug 2014 | |
| Post-IPO Equity | $1.50M | - | 04 Nov 2013 |
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