BLING is a financial technology startup based in France, founded in 2019. The company's slogan, "Bling offers users quick access to money that is automatically recovered from their next income," reflects its core offering. Despite ceasing operations in April 2022 due to a regulatory change, BLING had already made a significant impact, accumulating 1.2 million registered users and providing over 1 million cash advances totaling €61 million. Notably, Goodwater Capital, Davoa Capital, and Thomas Rebaud participated in BLING's €1.66M Series A funding round on 03 March 2021. The company's recent relaunch introduced a more robust product, including an account, debit card, financial management tools, and fee transparency, demonstrating a commitment to addressing the financial stress of 150M Europeans. BLING's renewed cash advance feature aims to provide short-term financing solutions, catering to the evolving needs of its user base. More information can be found on the company's website, www.bling.eu.