Big Red Group

Big Red Group is the largest experience network in Australia and New Zealand, connecting over 3000 experience operators with quality customers and providing the tourism industry with intelligence and partnership. The Australian-owned company operates a leading platform for the wholesale distribution of experiences through domestic and international partners, powering its domestic marketplaces including RedBalloon, Adrenaline, Experience Oz, and Everything NZ. In addition, it offers in-destination experience retailing through its Local Agent offering and a suite of software products and services to support experience operators in growing their businesses.

Founded in 2017, Big Red Group's purpose is to 'shift the way people experience life' by encouraging the choice of 'stories over stuff' at every opportunity. The company aims to reduce the tide of consumption and, together with experience operators, aspires to deliver an experience every second by 2030. Operating in the E-Commerce and Retail industries, the company is headquartered in Australia.

With a mission that aligns with the growing trend of experiential consumption and a comprehensive platform that caters to both operators and customers, Big Red Group has the potential to capitalize on the evolving consumer preferences. However, the absence of information regarding the last investment and investors raises questions about the company's current financial backing and growth trajectory.