BeYou

BeYou is a pioneering startup that aims to revolutionize the digital health space with its AI-driven Health & Wellness Solutions for improving people’s health and lifestyle. The company's innovative approach leverages a gamified reward health platform, inspiring users to adopt a healthier lifestyle and addressing the global challenge of obesity and unhealthy living. Their wellness strategy is centered around the Wellness Pyramid, supported by Behavioural Change Science, Healthy Habit Formation, and Engagement Algorithms. What sets BeYou apart is its holistic method, seamlessly integrating fitness, nutrition, and mental well-being. The company's impressive track record includes being a proud member of EIT Food and an alumni of the Rising Food Star Association, and it has been involved in over 10 EU-funded initiatives since 2017, collaborating with industrial partners, research institutes, and universities to drive environmental and health advancements. Founded in 2015 in Barcelona, BeYou has a diverse international team with expertise in digital health, and as a member of the Wellness Group and a sister company to Technogym, the startup benefits from decades of industry leadership. With a mission aligned with the European Union's objectives, BeYou is dedicated to preventing non-communicable diseases through proactive and enjoyable lifestyle changes.