Beverly Hills Formula (Purity Laboratories)

Beverly Hills Formula (Purity Laboratories) is an Irish brand specializing in premium quality oral care products. Founded in 1992, Beverly Hills Formula offers a range of whitening toothpastes, mouthwashes, and oral care products, aiming to provide consumers with a "Hollywood" smile. The company identified a gap in the market for less abrasive whitening toothpaste, leading to the development of their pioneering Total Protection Whitening toothpaste in 1993, which quickly gained success. With a focus on innovation and quality, they have since expanded their range to include the Sensitive Whitening toothpaste and the Perfect White range, including the revolutionary Perfect White Black toothpaste formulated with Activated Charcoal in 2013. The brand prides itself on using innovative ingredients from Europe and North America, in combination with the high-quality waters of Co. Wicklow. Additionally, Beverly Hills Formula was the first brand in the UK to introduce a Money Back Guarantee system, further emphasizing their commitment to customer satisfaction. With a focus on E-Commerce, Health Care, and Retail industries, Beverly Hills Formula stands out as an innovative and customer-centric player in the oral care sector.