Betterment

Betterment is a finance and fintech startup, founded in 2008 in the United States, with the slogan "Investing and saving made easy." The company provides an investing and savings app with the goal of helping users grow their money to improve their lives. It offers goal-setting and planning tools, automatic deposit and trading features, as well as interest and investment growth. Notably, it also provides rewards on everyday spending.

With its recent $60.00M Series F investment on 29 September 2021, Betterment has attracted significant interest from a range of notable investors including Anthemis Group, Bessemer Venture Partners, Kinnevik, Citi Ventures, Globespan Capital Partners, Francisco Partners, ID8 Investments, Private Shares Fund, Sukna Ventures, and Aflac Global Ventures.

Launching with a clear focus on making investing and saving accessible and effective, Betterment's user-friendly approach and comprehensive range of tools have positioned it as a strong player in the financial services industry. However, as with any investment, it's important to remember that investing involves risk and performance is not guaranteed.

For more information, visit Betterment.com.