BetterChoice

BetterChoice is a digital platform empowering fashion retailers and brands to meet regulatory standards, accelerate sustainability performance, and secure third-party verification of green claims. At BetterChoice, we believe that sustainability should be at the heart of every purchase decision. Our mission is to make sustainability matter for both businesses and consumer, transforming good intentions into impactful actions. We’ve developed a unique approach that combines behavioral science, legislative insights, and cutting-edge technology to simplify sustainability for our users. Our two products: BetterChoice VERIFY - Transforming Sustainability Claims into Actionable Insights Introducing BetterChoice VERIFY, the ultimate tool for businesses aiming to effortlessly communicate their sustainability efforts to the end-consumer. Designed for the fashion industry, BetterChoice VERIFY automatically generates credible, compliant claims based on existing certifications, labels, and standards. Our tool translates complex sustainability data into bite-sized, relatable information that motivates consumers to make sustainable choices. BetterChoice NAVIGATOR - Master Your Sustainability Performance and Accelerate Progress Discover BetterChoice NAVIGATOR, your comprehensive solution for monitoring and enhancing sustainability performance at every level. Designed for brands, retailers, and e-tailers, BetterChoice NAVIGATOR provides a full overview of sustainability metrics on product, brand, and collection levels. Use our integrated scoring system to set targets, report progress, and communicate sustainability achievements both internally and externally. It is our mission is to accelerate progress towards a sustainable fashion industry. With our data-driven solutions we empower consumers and fashion businesses with the tools and information they need to make sustainable choices, thereby activating human agency and promoting better choices. One product at a time.