Better Juice

Better Juice is a foodTech startup with the slogan "Improve nature by nature." The company has developed innovative technology to reduce sugars in orange juice by 30%-80%. Their patent-pending technology uses natural ingredients to convert sugars into prebiotic and non-digestible fibers while maintaining the juice's flavor. The traditional juicing process removes natural dietary fiber, but Better Juice preserves fiber's health benefits by converting sugar into fiber. Founded in 2017 in Israel by a team of food professionals, the company has garnered recognition for its innovation. It won the Most Innovative Technology Award at the 2018 Startup Innovation Challenge at Health Ingredients Europe and received the Enhanced European Innovation Council’s prestigious Horizon 2020 Phase 1 Grant. In January 17, 2024, Better Juice secured a Series A investment from Ingredion Ventures. The team is led by CEO Eran Blachinsky, PhD, MBA, who brings a wealth of experience in the chemical and food industry, and CSO Roni Shapira, PhD, an expert in food and beverage microbiology. The company's expertise in reducing sugars in juice while maintaining its nutritional value positions it well for growth and scale-up in the food and beverage industry.