Better Choice Company (BTTR)

Innovative Premium Pet Food for Dogs and Cats.

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General Information
Company Name
Better Choice Company (BTTR)
Founded Year
2019
Location (Offices)
Tampa, United States +1
Founders / Decision Makers
Scott Lerner - Chief Executive Officer Donald A. Young - Vice President of Sales Halo Pets Michael Young - Chairman & Board Sharla Cook - Chief Financial Officer Romeo Ibanez - Regulatory and Quality Manager
Number of Employees
55
Industries
-
Funding Stage
Post Ipo Equity
Social Media

Better Choice Company (BTTR) - Company Profile

**Better Choice Company (BTTR)** is a United States-based startup dedicated to providing innovative premium pet food for dogs and cats. With the slogan "Innovative Premium Pet Food for Dogs and Cats," the company aims to deliver better nutrition and wellness choices to support the health and longevity of beloved furry family members. Founded in 2019, BTTR boasts a wealth of experience in the pet food industry through its brands Halo and TruDog, which collectively offer over 35 years of expertise. The company's latest milestone includes a significant **$5.00M** Post-IPO Equity investment, which was secured on **22 June 2023** from the investment firm **Alphia**. This funding injection not only provides BTTR with crucial financial support but also signifies external validation and confidence in the company's potential for growth and success. With this strategic investment, BTTR is well-positioned to further enhance its product offerings, expand its market reach, and solidify its standing as a leader in the evolving pet food industry.

Taxonomy: pet food, animal health, wellness products, nutrition-based approach, consumer goods, health and wellness, digital footprint, CPG, pet humanization

Funding Rounds & Investors of Better Choice Company (BTTR) (4)

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Funding Stage Amount No. Investors Investors Date
Post-IPO Equity $5.00M 1 Alphia 22 Jun 2023
Post-IPO Equity $21.70M 2 Michael Young, Cambridge Companies 02 Oct 2020
Post-IPO Debt $241.25K - 04 Dec 2017
Seed Round $250.00K - 30 Jan 2013

Latest News of Better Choice Company (BTTR)

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No recent news or press coverage available for Better Choice Company (BTTR).

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