BELIFT LAB

Belift Lab is a joint venture label established in 2019 by CJ ENM and Big Hit Entertainment with the goal of redefining and innovating the entertainment industry. Incorporating the expertise and experience of both companies, Belift Lab is poised to explore various media, content, and platform-related projects to pave the way for a new chapter in K-POP. As K-POP continues to make its mark as a dominant force in the global entertainment industry, sustained innovation is essential to ensure its enduring success, and Belift Lab is committed to relentless innovation to foster further growth.

In 2020, Belift Lab is set to introduce its first artist targeted at the global market through the groundbreaking reality program, I-LAND. This program, showcasing the journey of trainees under Belift Lab, aims to present a unique perspective and the growth of participants, setting a new model for K-POP artists.

Positioning itself as a startup in the label industry, Belift Lab brings together experts not only from the entertainment sector but also from education, information technology, media, and branding fields, all driven by the shared vision of innovating for the sustainable future of K-POP. They seek passionate individuals who can observe the industry with a fresh outlook and contemplate tailored approaches for the label, ultimately aiming to redefine and innovate the industry while creating music content and IP-based businesses that captivate fans worldwide.

Founded: 2019 Industries: Education, Information Technology Headquarter: Not specified Last Investment: Not specified Last Investment Investors: Not specified