BeFancyFit is a digital wellness platform founded by Cristina Marino with the aim of educating about a healthy and balanced lifestyle. The platform is specifically targeted towards a female audience, offering personalized workout and nutrition plans through THE PROGRAM to improve their quality of life. BeFancyFit has secured numerous partnerships, including collaborations with Kappa for activewear and Aldo Coppola for a beauty line called Shatush x BeFancyFit. They also offer their own line of dietary supplements to complement their holistic approach to wellbeing. Since its launch, BeFancyFit has gained a strong following with over 30,000 registered customers and more than 80,000 Instagram followers. The company holds regular BeFancyFit Classes, providing a transformative experience that promotes long-term health changes by adopting a new lifestyle. The focus on content and community engagement is evident by the daily tips and articles shared by the BeFancyFit team across various categories, covering sports, healthy food, and beauty wellness. With its commitment to improving quality of life through proper nutrition and training, BeFancyFit advocates setting and pursuing goals with passion, perseverance, and self-confidence. Established in 2016, BeFancyFit has become a leading wellness company in Italy, embodying a philosophy of self-care and determination. Currently, there is no public information available about their last investment or the involved investors.
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