Beatgrid

Beatgrid is a fast-growing adtech company, founded in 2014 and headquartered in The Hague, Netherlands. It has positioned itself as the leading agnostic single-source and person-level cross-media measurement solution. Using passive mobile Automatic Content Recognition (ACR) and Geofencing technology, Beatgrid has emerged as the go-to solution for accurate deduplicated TV and cross-media advertising reach and frequency tracking, brand lift, and footfall efforts. Their slogan "The Cross-Media Ad Effectiveness Currency: No More Unreliable Claimed Exposure Data to Measure Cross-AV & OOH Campaigns" aptly captures their unique positioning in the market. By addressing the demand for innovative cross-media measurement with first-party deduplicated data, Beatgrid has differentiated itself from traditional measurement companies that rely on modeled demographics and census data. The company's cutting-edge single-source panel approach has shattered industry barriers, allowing for accurate deduplicated reach and frequency metrics, as well as the brand lift effect at a person level. This innovative approach has garnered interest from forward-thinking CMOs, VPs of Ad Sales, and Market Intelligence Directors who seek to optimize their cross-media advertising campaigns and reduce ad waste. Overall, Beatgrid’s focus on leveraging technology to provide accurate and reliable measurement solutions in the cross-media advertising space positions them as a promising investment opportunity for venture capitalists seeking to tap into the growing demand for more effective advertising measurement solutions.