Be Military Fit

Be Military Fit is a veteran-founded and owned company, originally founded as British Military Fitness in 1999, focusing on military fitness training for all. With a #TRAINANYWHERE approach, it operates through digital, urban, and outdoor group fitness classes. The franchisees, primarily former members of the British Armed Forces, have sites across the United Kingdom. The company rebranded to Be Military Fit in 2018 after being acquired by former British Army officer Chris St George and Bear Grylls OBE, reflecting its international interest and relevance. The company's philosophy revolves around the concept of "being military fit," defined as being physically and mentally prepared to perform with confidence and excellence in any situation. Membership is open to individuals of all fitness levels, with members using a bib system to track their progress. Notably, beginners start with a blue bib and can progress to the intermediate red bib and advanced green bib as their skills improve. In addition to the outdoor and urban sites, Be Military Fit has introduced 'Urban' venues, featuring equipment-based training and a focused approach to fitness programs. The company also offers BMF Digital, an online platform providing on-demand content and live sessions delivered by world-class instructors, complementing the physical training experience. With its unique approach to fitness and a strong emphasis on mental and physical preparation, Be Military Fit operates in the Health Care, Health and Wellness, and Sports industries, resonating with a diverse audience seeking a holistic approach to fitness and wellbeing. Being a veteran-founded enterprise, it holds potential for attracting investors interested in health and wellness initiatives with a military fitness angle.