BDL Media Ltd (Acquired by Vocus) was a China-based startup offering online visibility, marketing, and PR monitoring tools for global companies. Founded in 2004, the company provided "Sales PR" and "News PR" Internet distribution and SaaS monitoring services for public relations and marketing initiatives, specifically tailored for Chinese businesses. It allowed clients to monitor their online presence and amplify their messages across news and social media platforms. Notably, BDL Media's XZList.com email list management service was the largest of its kind in China.
In April 2010, Vocus, Inc. (NASDAQ: VOCS), a global leader in on-demand software for marketing and public relations, acquired BDL Media. This move allowed Vocus to expand its offerings and global presence, especially in the SaaS and Social Media industries. The acquisition highlighted the increasing importance of online marketing and PR tools for businesses operating in the digital age.
The acquisition provided an opportunity for Vocus to integrate BDL Media's technology and expertise into its existing suite of services, thus enhancing its competitive edge in the market. This acquisition showcased Vocus's strategic vision and commitment to staying at the forefront of the rapidly evolving marketing and PR landscape.
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