Bass Pro Shops

Bass Pro Shops is a renowned outdoor and conservation company founded in 1972 in the United States. The company's slogan "Inspiring everyone to love, enjoy and conserve the great outdoors" reflects its core philosophy. With over 150 locations across North America, Bass Pro Shops offers premier destination retail experiences. In 2017, the company made a significant move by acquiring Cabela’s, aiming to provide a "best-of-the-best" experience for its customers through superior products, dynamic locations, and exceptional customer service. Guided by the visionary leadership of founder and CEO Johnny Morris, Bass Pro Shops focuses on making a lasting impact on conservation and the communities it serves. Beyond retail, the company operates White River Marine Group, the world’s largest manufacturer of boats, as well as award-winning resorts and nature destinations such as Big Cedar Lodge, known as America’s Premier Wilderness Resort. Bass Pro Shops' dedication to connecting people with nature is further exemplified through its CLUB program, offering customers the opportunity to earn points towards free gear and experiences. Additionally, the company has established a series of not-for-profit conservation attractions, furthering its commitment to environmental preservation. The company's last investment was a Venture Round investment on 10 February 2015, with Pamplona Capital Management being the investor. Bass Pro Shops continues to uphold its mission of inspiring individuals to enjoy, love, and conserve the great outdoors, setting a precedent in the e-commerce and retail industries.