Basic Fun!

Basic Fun! is a leading player in the Consumer Goods industry, specializing in the development and marketing of innovative and educational toys for kids. Established in 2008, the company is headquartered in the United States and has a global presence, operating in over 60 countries and territories. With a strong focus on partnerships with industry leaders, Basic Fun! emphasizes delivering exceptional value to its customers.

The company boasts an extensive product range, including popular lines such as Fisher-Price Classics®, Cutetitos, K'nex, Pound Puppies, Lite-Brite®, Classic My Little Pony, Mash’ems and Fash’ems novelties, Playhut, Tonka, Pac-Man handheld video games, Uncle Milton’s Ant Farm, and many more. Its products are distributed through a well-established network of retailers and distributors worldwide.

Basic Fun! recently secured a Private Equity Round investment on 13 September 2018 from Onex Falcon, demonstrating confidence from prominent investors in the company's potential for growth and success in the industry.

With its commitment to creating fun and engaging experiences for children, Basic Fun! continues to position itself as a frontrunner in the toy market, leveraging its partnerships and global reach to drive continued innovation and business expansion.