BASE, Inc.

BASE, Inc. is a Japanese E-Commerce startup founded in 2012. The company's mission is to empower individuals and businesses by providing a platform for them to showcase their talents and receive fair compensation. Their flagship service is the BASE platform, which is a popular e-commerce website creation service used by over 2 million shops. It has consistently ranked as the top cart-type e-commerce site creation service for the past 5 years. Additionally, they offer Pay ID, a shopping service designed to facilitate smooth transactions and support repeat purchases, and PAY.JP, an online payment service with a simple API and affordable pricing to assist businesses. Furthermore, they have introduced YELL BANK, a financial service that allows shop owners using BASE to easily and immediately raise funds without the need for extensive paperwork or approvals.

The company secured a significant ¥984.00M Venture Round investment on 17 April 2018, with the MARUI GROUP as the investor. This investment further strengthens BASE, Inc.'s position in the e-commerce industry and supports its mission to democratize global payments and empower individuals to create their own economic opportunities.