Base Beauty Creative Agency™

Base Beauty Creative Agency™ Base Beauty Creative Agency™ is a New York City-based omni-channel branding agency specializing in the beauty and wellness industries. Established in 2007 by beauty marketing expert Jodi Katz, the company boasts a team of seasoned professionals dedicated to driving growth across all sales channels and marketing touchpoints. Base Beauty has a proven track record of delivering significant growth for global corporations and investors, with a client portfolio including renowned brands such as Clinique, EltaMD Skincare, Conair, Heritage Store, Pause Well-Aging, Blushington, Laura Geller.

The agency's unique approach involves breaking down client silos to create integrated marketing strategies that yield tangible results. Emphasizing collaboration and kindness, Base Beauty's leadership team, comprising individuals with extensive beauty and wellness industry experience, spearheads strategic programs encompassing paid, earned, and owned marketing initiatives.

Base Beauty's expertise in the beauty and wellness sector has garnered attention from prominent business publications like Glossy, WWD, Business of Fashion, The Washington Post, Luxury Daily, and participation in key industry events such as Cosmoprof NA, ADF & PCD, Indie Beauty Expo, and Beauty Connect Summit.

As a branding agency hyper-focused on the beauty and wellness space, Base Beauty Creative Agency™ presents an appealing investment opportunity for venture capitalists seeking exposure to these thriving industries.