Barstool Sports is a leading lifestyle brand in America, boasting a rich 20-year history and a highly engaged audience. With a strong presence across various platforms such as web, apps, podcasts, radio, social media, and more, it has successfully captured a hyper-engaged audience of 66+ million monthly unique users, with 46% in the coveted 18-34 age demographic. The company's influence is particularly notable at major sporting events, where its founder, Dave Portnoy, consistently ranks as the #1 most influential social media account. This level of engagement has attracted significant investment, including a $163.00M Corporate Round investment from Penn National Gaming in January 2020.
Barstool Sports' dominance in cultural moments and its ability to resonate strongly with younger demographics make it an attractive investment opportunity. The company's innovative content strategies and extensive reach position it as a key player in the digital sports media landscape, offering potential for further growth and expansion within the Music and Sports industries. With its authenticity and influence, Barstool Sports presents an appealing proposition for investors seeking exposure to a dynamic and engaged market.
| Funding Stage | Amount | No. Investors | Investors | Date |
|---|---|---|---|---|
| Corporate Round | $163.00M | 1 | PENN Entertainment | 29 Jan 2020 |
| Venture Round | $15.00M | 1 |
|
23 Jan 2018 |
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