Barnesmith (formerly Ivysport)

Barnesmith (formerly Ivysport)

Barnesmith, formerly known as Ivysport, is a collegiate apparel company that celebrates the deep-rooted traditions of America's top universities, particularly the Ivy League. Founded in 2001 by Princeton alumnus Eric Barnes, the brand aims to capture the rich heritage of the Ivy League and other prestigious institutions through its line of current, classic, and distinguished clothing. Initially focused on the eight Ivy League schools, Barnesmith has expanded its collection to include apparel for over 150 colleges, available through its online stores on www.ivysport.com, www.barnesmith.com, and Amazon.com.

The company's slogan, "Collegiate Apparel for America's Top Universities, on Amazon and Beyond," reflects its commitment to providing high-quality apparel that embodies the spirit of academic and athletic excellence.

Barnesmith's unique positioning at the intersection of collegiate pride and fashion has the potential to resonate strongly with alumni, students, and supporters of these prominent institutions. As the company continues to expand its offerings and distribution channels, it presents an intriguing opportunity for investors seeking to tap into the lucrative market of collegiate merchandise.